Hi, I’m Nicole. I’m 25 years old, I live in Lugano, and what you see here is a natural extension of who I am.
MinimaMè was born out of a desire to celebrate simple, authentic beauty. I started out by reselling some clothes from my own wardrobe: they were pieces that still had something to say, that deserved a new life. Over time, I realized that this wasn’t just a sustainable choice or a hobby: it was my way of communicating to the outside world who I was and how I felt.
Today, MinimaMè is an extension of my soul.
It reflects how I see elegance, femininity, and care. Here you won’t find endless collections or mass-market logic: I’ve chosen every single piece myself, touched it myself, and designed it with you in mind.
It’s a selection crafted with finesse, dedicated to those seeking something authentic. When you shop here, you’re not just buying a dress: you’re supporting an independent project, a real person, and a vision that puts heart before profit.
Thank you for being part of my dream.

1 comment
Che bello vedere uno spirito così dietro a un brand. Si sente davvero la passione e la cura in ogni parola. Non ho ancora ordinato, ma lo farò sicuramente. Un progetto ispirante, che va oltre i vestiti e racconta un modo di essere.